1. Introduction
This Cookie Policy explains how Pursuit of Blue uses cookies and similar technologies on our website.
Our website may use cookies to help the site work properly, keep accounts secure, process competition entries, support checkout, improve performance, remember preferences, analyse website traffic and support marketing or advertising where consent has been given.
This Cookie Policy should be read together with our Privacy Policy and Website Terms of Use.
2. Who We Are
This website is operated by PURSUIT OF BLUE LTD, trading as Pursuit of Blue.
Website: https://pursuitofblue.co.uk
Contact email: contact@pursuitofblue.co.uk
In this policy, “Pursuit of Blue”, “we”, “us” and “our” refer to the operator of this website.
3. What Are Cookies?
Cookies are small text files placed on your device when you visit a website.
Cookies can help a website remember information about your visit, such as your login status, basket contents, cookie preferences, pages visited or settings.
Cookies may be temporary and deleted when you close your browser, or they may remain on your device for a set period of time.
Similar technologies, such as pixels, tags, local storage and tracking scripts, may also be used for similar purposes.
4. Why We Use Cookies
We may use cookies and similar technologies to:
- make the website work correctly;
- allow users to create and access accounts;
- support WooCommerce basket and checkout functions;
- process competition entries and orders;
- keep the website secure;
- remember cookie choices and user preferences;
- understand how visitors use the website;
- improve website performance and user experience;
- support embedded content, such as videos;
- measure marketing performance;
- show relevant advertising where consent has been given.
5. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are required for the website to work properly.
They may be used for security, account login, shopping basket, checkout, competition entry processing, payment flow, fraud prevention and cookie preference storage.
The website cannot function properly without these cookies.
Because these cookies are essential, they do not usually require consent.
Performance and Analytics Cookies
These cookies help us understand how visitors use the website.
They may tell us which pages are visited, how long visitors stay on pages, how users move around the website and whether any errors occur.
This information helps us improve the website, competitions, content and customer experience.
Analytics cookies will only be used where required consent has been given.
Functionality Cookies
These cookies allow the website to remember choices you make.
For example, they may remember your preferences, login status, display settings or other website options.
They help provide a more personalised and convenient browsing experience.
Marketing and Advertising Cookies
These cookies may be used to help measure advertising campaigns, track conversions, build audiences and show more relevant advertising.
They may be set by us or by third-party services such as advertising networks, social media platforms or analytics providers.
Marketing and advertising cookies will only be used where required consent has been given.
Third-Party Cookies
Some cookies may be set by third-party services used on our website.
These may include payment providers, analytics tools, video platforms, social media platforms, advertising networks, email marketing tools, security tools or embedded content providers.
Third-party providers may use cookies according to their own cookie and privacy policies.
We do not control all third-party cookies.
6. Cookies Used by WooCommerce and WordPress
Because Pursuit of Blue is built on WordPress and may use WooCommerce, some cookies may be used to support normal website and checkout functionality.
These may include cookies used to:
- keep you logged into your account;
- remember items in your basket;
- support checkout;
- process orders and competition entries;
- protect the website from unauthorised access;
- remember user preferences;
- manage website sessions.
These cookies are generally necessary for the website to operate correctly.
7. Payment Provider Cookies
If you make a payment or enter a paid competition, our payment provider may use cookies or similar technologies to process payments, prevent fraud, authenticate transactions and improve payment security.
Payment-related cookies may be necessary to complete checkout and protect users from fraud.
You should also review the privacy and cookie information provided by the relevant payment provider.
8. Embedded Content
Our website may include embedded content, such as videos, maps, social media posts or other content from third-party websites.
Embedded content from other websites behaves in the same way as if you visited that third-party website directly.
These third-party websites may collect data about you, use cookies, embed additional tracking and monitor your interaction with the embedded content.
Where possible, we will only load non-essential embedded content cookies after consent has been given.
9. Managing Your Cookie Preferences
When you first visit our website, you may be shown a cookie banner or cookie settings tool.
This allows you to accept, reject or manage non-essential cookies.
You can change your cookie preferences at any time by using the cookie settings option on our website, where available.
You can also control cookies through your browser settings.
Most browsers allow you to block cookies, delete cookies or receive a warning before cookies are placed on your device.
If you block all cookies, including essential cookies, parts of the website may not work properly. This may affect account login, basket functions, checkout, competition entry processing or other website features.
10. Consent
We will ask for consent before setting non-essential cookies where required.
Non-essential cookies may include analytics cookies, advertising cookies, marketing cookies and some third-party cookies.
You can refuse non-essential cookies and still use the website, although some features may be limited or less personalised.
Strictly necessary cookies may be used without consent because they are required for the website to operate or to provide a service you have requested.
11. Cookie List
The specific cookies used on this website may change depending on the plugins, payment providers, analytics tools, marketing tools and embedded content used.
Below is a general cookie list that should be updated after a cookie scan has been completed.
| Cookie / Provider | Type | Purpose | Duration |
|---|---|---|---|
| WordPress login/session cookies | Strictly necessary | Used to manage user login, account access and website sessions | Session/variable |
| WooCommerce cookies | Strictly necessary | Used to manage basket, checkout, orders and competition entry processing | Session / variable |
| Cookie consent tool | Strictly necessary | Used to remember your cookie preferences | Variable |
| Payment provider cookies | Strictly necessary / security | Used to process payments, authenticate transactions and prevent fraud | Variable |
| Google Analytics or similar | Analytics | Used to understand website traffic and improve the website | Variable |
| Facebook Pixel / Meta Pixel or similar | Marketing | Used to measure advertising performance and support relevant advertising | Variable |
| YouTube or video embed cookies | Third-party / functionality / marketing | Used when embedded videos are displayed or played | Variable |
| Email marketing cookies or tracking | Marketing / analytics | Used to measure email campaign performance, where applicable | Variable |
Only cookies actually used by the website should be listed here.
12. Updating This Cookie Policy
We may update this Cookie Policy from time to time.
This may happen if we change our website, install new plugins, add new analytics tools, use new advertising platforms, change payment providers or update our cookie consent system.
The latest version of this Cookie Policy will always be available on our website.
13. Contact Us
If you have any questions about this Cookie Policy or how Pursuit of Blue uses cookies, please contact us at: