1. Introduction

This Privacy Policy explains how Pursuit of Blue collects, uses, stores and protects your personal information when you use our website, create an account, enter competitions, contact us, subscribe to updates, claim a prize or otherwise interact with us.

Pursuit of Blue respects your privacy and is committed to protecting your personal data.

Please read this Privacy Policy carefully so that you understand how we handle your information.

2. Who We Are

This website is operated by PURSUIT OF BLUE LTD, trading as Pursuit of Blue.

Company number: 17203597
Registered office: 46 Barley Croft, Harlow, England, CM18 7QZ
Trading or correspondence address: 46 Barley Croft, Harlow, England, CM18 7QZ

For the purposes of UK data protection law, Pursuit Of Blue Ltd is the data controller of the personal information we collect and process.

If you have any questions about this Privacy Policy or how we use your personal data, please contact us at:

contact@pursuitofblue.co.uk

3. What Personal Information We Collect

We may collect and process the following types of personal information:

Account Information

This may include:

  1. full name;
  2. username;
  3. email address;
  4. telephone number;
  5. postal address;
  6. date of birth;
  7. password and login details;
  8. account preferences;
  9. account history.
Competition Entry Information

When you enter a competition, we may collect:

  1. competition name;
  2. entry number;
  3. ticket number;
  4. order number;
  5. answer to any competition question;
  6. entry date and time;
  7. entry method;
  8. number of entries purchased or submitted;
  9. free postal entry details, where applicable.
Payment and Transaction Information

When you make a payment, we may collect:

  1. order details;
  2. payment amount;
  3. payment status;
  4. billing details;
  5. transaction reference;
  6. payment provider confirmation;
  7. refund or chargeback information.

We do not store your full card details on our website. Card payments are processed by our payment provider.

Winner and Prize Claim Information

If you win a competition, we may collect:

  1. proof of identity;
  2. proof of age;
  3. proof of address;
  4. bank account confirmation, where a cash prize is involved;
  5. delivery or collection details;
  6. prize claim records;
  7. winner photographs, videos or testimonials, where provided;
  8. correspondence about your prize.

Identity, AML and KYC Information

For fraud prevention, anti-money laundering, age verification, eligibility checks and prize claims, we may request documents or information such as:

  1. passport;
  2. driving licence;
  3. proof of address;
  4. bank account evidence;
  5. payment ownership evidence;
  6. other reasonable verification documents.

We will only request this information where we consider it necessary.

Communication Information

When you contact us, we may collect:

  1. your name;
  2. email address;
  3. telephone number;
  4. message content;
  5. complaint details;
  6. support requests;
  7. copies of our correspondence with you.

Marketing Information

If you subscribe to our newsletter or agree to receive updates, we may collect:

  1. email address;
  2. name;
  3. marketing preferences;
  4. subscription status;
  5. email engagement information, such as opens and clicks.

Technical Information

When you use our website, we may collect technical data such as:

  1. IP address;
  2. browser type and version;
  3. device type;
  4. operating system;
  5. website usage data;
  6. pages visited;
  7. time and date of visits;
  8. referral source;
  9. cookie preferences.

4. How We Collect Your Personal Information

We may collect personal information directly from you when you:

  1. create an account;
  2. enter a competition;
  3. make a payment;
  4. send a free postal entry;
  5. subscribe to emails;
  6. contact us;
  7. submit a complaint;
  8. claim a prize;
  9. provide ID or verification documents;
  10. leave a review or testimonial;
  11. interact with our website or social media pages.

We may also collect information automatically through cookies, analytics tools, website logs and similar technologies.

We may receive limited information from third parties such as payment providers, delivery companies, fraud prevention services, website analytics providers, email marketing platforms or social media platforms.

5. How We Use Your Personal Information

We may use your personal information to:

  1. create and manage your account;
  2. process competition entries;
  3. process payments, refunds and chargebacks;
  4. confirm entries and send order emails;
  5. operate competitions and prize draws;
  6. create entry lists and draw records;
  7. select and contact winners;
  8. verify winner identity, age, residency and eligibility;
  9. deliver prizes or arrange prize collection;
  10. publish winner information where required or permitted;
  11. respond to enquiries, support requests and complaints;
  12. prevent fraud, misuse, multiple accounts and suspicious activity;
  13. comply with legal, regulatory, tax and accounting obligations;
  14. improve our website, competitions and customer experience;
  15. send marketing emails where you have agreed to receive them;
  16. manage cookie preferences and website functionality;
  17. protect our website, users, business and payment systems.

6. Lawful Bases for Using Your Data

We only use your personal information where we have a lawful basis to do so.

Depending on the situation, we may rely on the following lawful bases:

Contract

We use your data where necessary to provide the services you request, such as creating an account, accepting competition entries, processing payments, confirming orders, operating competitions and awarding prizes.

Legal Obligation

We may use your data where we need to comply with legal, regulatory, tax, accounting, fraud prevention or lawful reporting requirements.

Legitimate Interests

We may use your data where it is necessary for our legitimate business interests, provided that your rights and freedoms do not override those interests.

This may include fraud prevention, website security, customer service, complaint handling, record keeping, improving our services, protecting our business and publishing limited winner information to show that a valid award took place.

Consent

We may rely on your consent for certain activities, such as sending marketing emails, using non-essential cookies or using certain photographs, videos or testimonials for publicity where consent is required.

You can withdraw consent at any time where consent is the lawful basis.

7. Marketing Communications

We may send you marketing emails about new competitions, prize draws, winner announcements, offers, website updates and fishing-related news if you have agreed to receive them or where we are otherwise allowed to do so by law.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us at:

contact@pursuitofblue.co.uk

Even if you unsubscribe from marketing emails, we may still send you service-related messages, such as account emails, order confirmations, competition entry confirmations, payment updates, prize claim messages and legal notices.

8. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate properly, improve performance, remember preferences, analyse website traffic and support marketing or advertising.

Some cookies are essential for the website to work, such as cookies used for login, checkout, security and shopping basket functions.

Other cookies, such as analytics or advertising cookies, may only be used where appropriate consent has been obtained.

You can usually manage cookies through our cookie banner, cookie settings tool or your browser settings.

For more information, please see our Cookie Policy.

9. Sharing Your Personal Information

We may share your personal information with trusted third parties where necessary for the purposes described in this Privacy Policy.

These may include:

  1. payment processors;
  2. website hosting providers;
  3. email service providers;
  4. delivery and courier companies;
  5. prize suppliers;
  6. IT support providers;
  7. analytics providers;
  8. marketing platforms;
  9. fraud prevention and identity verification providers;
  10. professional advisers, such as accountants, lawyers or insurers;
  11. regulators, law enforcement agencies, courts or authorities where required;
  12. social media platforms, where you interact with us or where winner publicity is shared.

We only share personal information where necessary and where there is a lawful reason to do so.

10. Payment Processing

Payments on our website may be processed by third-party payment providers.

When you make a payment, your payment details may be collected and processed directly by the payment provider.

We may receive limited transaction information, such as payment status, order reference, amount paid and fraud checks.

We do not store your full debit or credit card details on our website.

You should also review the privacy information provided by the payment provider.

11. Winner Information and Publicity

If you win a competition, we may publish or make available limited winner information to show that a valid award has taken place.

This may include:

  1. first name or surname;
  2. county or general location;
  3. prize won;
  4. competition name;
  5. winning entry number;
  6. draw date;
  7. winner photograph, video or testimonial, where provided or agreed.

We will not publish unnecessary personal information such as your full address, full date of birth, bank details or identity documents.

If you object to certain winner information being published, please contact us as soon as possible. However, we may still be required to provide winner details to regulators, advertising bodies, payment providers or other lawful authorities where required.

12. Identity Checks and Fraud Prevention

We may carry out identity, age, address, payment and eligibility checks to protect our competitions and prevent fraud.

This may include checking for:

  1. multiple accounts;
  2. suspicious payment activity;
  3. chargebacks;
  4. false information;
  5. stolen payment details;
  6. unusual entry patterns;
  7. abuse of free postal entries;
  8. attempted manipulation of competition systems.

If we identify suspicious activity, we may suspend accounts, cancel entries, withhold prizes, request further information or report concerns to payment providers, law enforcement or relevant authorities.

13. How Long We Keep Your Personal Information

We will only keep your personal information for as long as necessary for the purposes for which it was collected.

Retention periods may depend on the type of information and the reason we collected it.

For example:

  1. account information may be kept while your account remains active;
  2. competition entry records may be kept to administer competitions and maintain draw records;
  3. payment and transaction records may be kept for accounting, tax and legal purposes;
  4. complaint records may be kept to handle disputes and protect our position;
  5. identity verification records may be kept where necessary for fraud prevention, prize claims or legal compliance;
  6. marketing information may be kept until you unsubscribe or withdraw consent.

When we no longer need your information, we will delete it, anonymise it or securely archive it where appropriate.

14. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this happens, we will take reasonable steps to make sure that appropriate safeguards are in place to protect your personal information in accordance with applicable data protection law.

These safeguards may include adequacy regulations, standard contractual clauses or other legally recognised transfer mechanisms.

15. How We Protect Your Information

We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include:

  1. secure website hosting;
  2. password-protected accounts;
  3. payment provider security;
  4. access controls;
  5. SSL encryption;
  6. fraud monitoring;
  7. limited staff access;
  8. secure storage of verification documents where required.

No website or online service can be guaranteed to be completely secure. You are responsible for keeping your account password confidential and for using secure devices and networks when accessing your account.

16. Your Data Protection Rights

Under UK data protection law, you may have rights in relation to your personal information.

These may include the right to:

  1. be informed about how your data is used;
  2. access the personal data we hold about you;
  3. correct inaccurate or incomplete data;
  4. request deletion of your data;
  5. restrict how we use your data;
  6. object to certain types of processing;
  7. request transfer of your data to another provider;
  8. withdraw consent where processing is based on consent;
  9. complain to the Information Commissioner’s Office.

These rights may not apply in every situation. For example, we may need to keep certain information for legal, fraud prevention, accounting, dispute or competition administration reasons.

To exercise your rights, please contact us at:

contact@pursuitofblue.co.uk

We may need to verify your identity before responding to your request.

17. Deleting Your Account or Data

You may ask us to delete your account or personal information.

However, if you ask us to delete information while you have active competition entries, pending prize claims, unresolved complaints, payment disputes or legal obligations, we may not be able to delete everything immediately.

If deleting your information means we cannot contact you, verify your entry or award a prize, you may lose the ability to participate in an active competition or claim a prize.

We may retain certain records where necessary for legal, accounting, fraud prevention, dispute resolution, payment processing or competition transparency purposes.

18. Children’s Privacy

Pursuit of Blue competitions are intended for adults aged 18 or over.

Our website and competitions are not intended for children.

We do not knowingly collect personal information from children for competition entry purposes.

If we become aware that a person under 18 has created an account or entered a competition, we may close the account, cancel entries and take any other action required under our terms.

19. Third-Party Websites

Our website may contain links to third-party websites, suppliers, payment providers, social media platforms, video platforms or other external services.

We are not responsible for the privacy practices, content, terms or security of third-party websites.

You should read the privacy policy of any third-party website or service you use.

20. Social Media

If you interact with Pursuit of Blue through social media platforms, those platforms may collect and use your personal information according to their own privacy policies.

We may see information that you make publicly available or send directly to us through social media.

We may use social media messages, comments or posts to respond to enquiries, manage competitions, share updates or promote our services, where appropriate.

21. Complaints

If you are unhappy with how we handle your personal information, please contact us first so that we can try to resolve the issue.

You can contact us at:

contact@pursuitofblue.co.uk

You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection matters.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on our website.

If we make significant changes, we may notify users by email or by displaying a notice on the website where appropriate.

By continuing to use the website after changes are made, you acknowledge the updated Privacy Policy.

23. Contact Details

If you have any questions about this Privacy Policy, how we use your personal information or how to exercise your data protection rights, please contact:

PURSUIT OF BLUE LTD trading as Pursuit of Blue
46 Barley Croft, Harlow, England, CM18 7QZ
contact@pursuitofblue.co.uk